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Prof. (Dr.) Rajiv Mishra, Dean and Professor at the School of Hospitality & Tourism, Galgotias University, Greater Noida, embodies his vision for educational excellence and societal impact. With over two decades of experience in research, consulting, teaching, and academic administration, Dr. Mishra has made significant contributions to the field of higher education, particularly in the domain of hospitality and tourism, which are recognized through his prestigious fellowships, from the Institute of Hospitality, London; Hospitality International Standards, Malaysia; Management and Business Research Council, USA;Institute of Scholars, India; and Centre for Education Growth and Research, India. Notably, the Union Ministry of Tourism, Govt. of India, bestowed the prestigious award for his 'Doctoral Research Thesis' in acknowledgment of its credibility, novelty, and significant contributions to the field. Besides being an erudite academician and proficient academic administrator, his expertise in didactical and pedagogical applicability along with a deep insight into hospitality and tourism research, has further contributed to the enhancement of the scholastic experience. As an everlasting odyssey, Prof. (Dr.) Rajiv Mishra eloquently states "The hospitality industry deals with two basic needs of human beings - food and shelter, a vista which can never wane away with time

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