Basic Information
Dr. Natasha Saqib is currently working as Sr. Assistant Professor at the Department of Management Studies, University of Kashmir, India. She received her B.Sc. (Hon.) in Industrial Chemistry from University of Kashmir, MBA from the Islamic University of Science and Technology and Ph.D. from University of Kashmir, India. With over fifteen years of academic and research experience, she has made significant contributions in the fields of Marketing, Entrepreneurship, and Business Model Innovation. Her research has been widely published in reputed Scopus, Web of Science, and ABDC-indexed journals, including the Business Process Management Journal, Journal of Entrepreneurship in Emerging Economies, Young Consumers, and Online Information Review. She has completed several ICSSR- and UGC-funded projects addressing rural entrepreneurship, financial inclusion, and solar energy adoption.