India’s information technology (IT) sector has employed and seen the maximum growth inthe past three decades and has been an eye candy of the Indian economy for long. India remains a force to reckon in global IT arena. Indian IT exports make a large chunk of total exports from India. FY19 out of the $331 billion exports from India, $167 billion comprise of IT exports

However, lately the scenario has changed, in the financial year (2019) onwards. Many of the conditions like slowdown of the global economy, tough competition, attrition and others have curtailed the growth of IT industry in India.

In an empirical and highly competitive industry like IT sector, organization require many critical success factors to overcome these challenges. The aim of this book is evaluated onOrganizational culture and impact on Innovation and continuous transformation with reference to IT Sector (Software Services). IT organizations have to come out with highly innovative, productive and cost-effective solutions/services/products to achieve business performance.

“Organization Culture” can be view as the normative glue that holds an organization together.It is relating to the institutionalized way of thinking and acting of people. „Innovation‟: The process of translating an idea or invention into a good or service that creates value. In the IT world, innovation is a core activity and it is essential for its survival and can help the business remain competitive in changing markets. Innovation be applied to product, platforms, services, design elements of processes

“Continuous Transformation” – It is a continuous thinking process strategy adopted by the organization to change the organization business processes through various means such as Technology, Tools, Policy, and Processes etc to evolve the organization continuously from the “current” state to “future” state to meet the demands.