Digital Marketing

Digital marketing has emerged as the most rapid way for businesses to advertise online and establish a strong brand value in the ever-changing modern world. It has shown to be the most successful way to broaden the company's customer base and produce quality leads. Therefore, the book is an attempt to clearly describe the idea and digital marketing techniques so that students can learn about the field in-depth and become critical thinkers. The book covers every aspect of digital marketing, including its introduction to digital marketing and principles and drivers of new marketing environment, purchase behavior of consumers in digital marketing format, product attributes and web marketing implications, internet enabled retailing and integrating online communication into integrated marketing communications process. In addition, the book discusses common interactive marketing ideas as well as the moral and legal dilemmas surrounding digital marketing in India. The book is primarily intended to meet the needs of undergraduate engineering, commerce and management students under the CBCS Scheme. Key Features
This book covers both fundamental concepts in digital marketing.
It eases the distinction between digital and conventional marketing.
This book goes into great detail regarding a number of popular social networking platforms.
Digital marketing experts and students alike will find this book to be useful.
It facilitates comprehension of the theoretical idea and demonstrates how theory may be put into practice.