Dr. Maithili Ganjoo is Dean of Faculty of Media Studies and Humanities at Manav Rachna International Institute of Research and Studies, Faridabad, Haryana, India. She holds a doctorate from Jawaharlal Nehru University, New Delhi. She has over two decades of work experience in the advertising industry and media academics, with organizations like JWT, Ogilvy, Group M, Dainik Jagran,   and  Manipal Academy of Higher Education. She has written text books for CBSE and published papers in high-indexed Journals.