Dr. Arokiaraj David working as an Associate Professor and Academic Coordinator at Saint Francis Institute of Management & Research, Mumbai. He passed the UGC's National Eligibility Test for Lectureship (NET) and was entitled to Junior and Senior Research Fellowships (JRF & SRF) by the Government of India. He had over 10+ years of experience in teaching, and his major area of research interest are Business Analytics, Data Analytics, Green Marketing, Sustainable Tourism, Environmental Responsibility & Sustainable Practice, and Environmental Management Systems. He has several research articles in reputable, peer-reviewed journals such as Scopus, ABDC, WoS, and UGC Care-listed journals. He has comprehensive knowledge in the area of research tools and techniques (SPSS, AMOS, E-Views, STATA, and PLS-SEM) as well as practical knowledge in both primary and secondary data analysis. Recently, he has received a Best Research Award, Young Academician Award, and Young Scientist Award from reputed institutions and also received a lifetime membership in the Indian Academic Researchers Association (IARA) and the International Society for Development & Sustainability (ISDS).