Dr. Ashish Sharma is an Associate Professor at Amity School of Communication, Amity University Madhya Pradesh, with over 13 years of experience in both academia and industry. He has had the privilege of working at prestigious institutions like Chandigarh University, Presidency University, IMS Unison University, and APG University. Dr. Sharma holds a Ph.D. in Political Communication and has a substantial record of publishing and presenting research papers in reputable journals indexed in Scopus, ABDC, and UGC Care. He is deeply committed to promoting media literacy and is an active media practitioner, dedicated to educating people about this crucial aspect of modern society.Asharma18.01@gmail.com