Dr. Pavan P. Aparanji, completed his Ph.D. in Management and MBA Post-Graduation by securing the 2nd rank at Karnatak University. He has completed his MCom Post Graduation from Kuvempu University DDE. He has completed his certification program in the Fundamentals of Digital Marketing. He worked in various capacities; with more than 11 years of Teaching, Research and Industry experience, he served as an HR associate, HR manager, and HR consultant at various Reputed Organisations and he also served as the Principal of Sharada Adarsh PU College of Commerce and J.K. Degree College, Hubli. Currently serving as Dean Academics at Chetan College of Commerce, BBA and BCA, Hubli, and also serving as an Editorial Board Member and Reviewer of various Internationally Reputed Journals. Dr Pavan P Aparanji also filed Patent as one of inventor in research area under Indian Patent Act 1970 and 2003 Clauses. He has Lifetime Memberships in various Professional Bodies, and he has published a textbook on the Fundamentals of Marketing, earlier for UG students under the CBCS and NEP Syllabus.