Dr. Faseeh Amin, currently working as Project Technical Officer at the University of Kashmir, South Campus, J&K. He possesses an MBA in Marketing and International Business from BVP, Pune, along with an MPhil and Ph.D. in Management from the Central University of Kashmir. His research interests span branding, customer brand engagement, entrepreneurship, social media marketing, and Health and Community Development. Driven by a passion for innovative solutions in management, he aims to leverage his research for a meaningful impact and professional success.