Dr G.K.Sreenivasan holds Ph.D degree in Tourfum and Hotel Management, and his doctoral thesis is on "A Comparative Study of E-Marketing Strategies for Destinatlen Promotion of Kerala and Tamil Nadu". After completion of Masters and M.Phil Degree in Tourism Management from Madural Kamaraj University, Tamil Nadu, had the opportunity to work with some prestigious travel trade organizations for about 10 years, subsequently Dr Sreenivasan switched over to Academics owing to his keen Interest in Teaching and Research. He ahn has to his credit few prestigious international certification programs with distinction, Incldung Amadeus CRS and GDS conse conducted by LATA UPTAA and Front Omer Operations & Management Course conducted by AH&LA. He abo holds a Masters degree in Business Administration from Sikkim Manipal university. He has published several good research papers and few book chapters, and also has bem a contributor to many international and national conferences, seminars & FDP His thrust areas of interest include emarketing, travel agency and tour operations, supply chain management, tourism, smart tourism, religious and spiritual tourism etc. Dr.Sesnivasan la presently serving as Assistant Professor, Institute of Tourism and Hotel Managenient, alongside having responsibility of Course Coordinator for PhD programmes at Bandelkhand University Jhansi