Dr. Swati Pal is a distinguished Assistant Professor and Head in the Department of Business Administration at JIS College of Engineering, an Autonomous Institute situated in Kalyani. With a rich academic journey spanning 19 years, Dr. Pal has established herself as an esteemed leader, educator and researcher. Her areas of expertise lie in Marketing, Medical Tourism, and General Management, reflecting a profound understanding of the dynamic intersections between technology and business. Dr. Pal has made substantial contributions to these fields, evidenced by his numerous publications in reputed journals and active participation in various national and international conferences.