Adheer A.Goyal, Research Scholar and Dean Admissions & Outreach, ,G H RAISONI UNIVERSITY SAIKHEDA (M.P). Currently pursuing Ph.D. in Marketing.He obtained B.com (2008) from Nagpur University, P.G.D.B.M (2010) from WINTEC, New-Zealand. MBA (2015) and M. Com (2020) from Nagpur University He has rich 08 years of core teaching and 06 years of corporate experience. Mr. GOYAL has served as Controller of Examination and HOD of Commerce & Management department in College affiliated to SNDT University. He was Coordinator of NAAC core committee. Mr. GOYAL’s teaching and research interest include International Marketing, Business Law, Strategic Management, and International Business. He has contributed more than 25SCI/Springer/Scopus/UGC/Google Scholar Indexed research papers in National, International journals, Conferences & Seminars. He has attended more than 60FDP’s , Hosted 02 International FDP’s and 02 International Conferences. He is member of few professional bodies. He has TEN PATENTSand EIGHT BOOKS published to his name.