Prof. Smriti Srivastava has around two decades of experience in academics. Presently, she is heading the Department of Management, B.N. College of Engineering & Technology, Lucknow. She has carved her niche in the intensely diversified subject of marketing by seberly augmenting her analysis using real-time stalisties. Her research is acknowledged by many Journals el National and International repute with SCI index. She has completed her Ph.D. from AKTU Prof Srivastava is actively associated with IGNOU, LIC council, Startup cell, AKTU and many other likewise bodics. Prof. Srivastava has been reviewer and editor in many reputed journals. She has organised as well as participated in various National and International conferences and Seminars.