Dr. Shabana Ali is an accomplished academician and researcher with a doctoral degree in Business Administration. With 19 years of teaching experience, she has established herself as a highly respected figure in the field. Her teaching methodologies and research interests revolve around cutting-edge topics, addressing contemporary challenges and exploring innovative solutions. She has published a commendable number of research papers, showcasing her expertise and intellectual contributions. In recognition of her exceptional research contributions, Dr. Ali was honoured with a prestigious national award in 2023. She also actively promotes interdisciplinary collaboration and encourages students to explore the intersection of business administration with other fields, fostering a well-rounded understanding of the subject. Dr. Ali is known for her mentorship and guidance, providing guidance and support throughout her students' academic journey and beyond. As an Associate Professor, she is actively involved in curriculum development, staying abreast of the latest advancements in the field and continuously updating her knowledge to provide students with relevant and valuable insights.