Dr. Sudhadhara Samal is Assistant Professor at Prof. V. B. shah Institute of Management; affiliated to Veer Narmad South Gujarat University, Surat. She has completed her M. Com in specialization in Marketing from Maharaja Sayajirao University of Baroda, Gujarat. She has also cleared UGC NET in Management and completed Ph.D. From Pacific University, Udaipur, Rajasthan. Her area of interest is applications of marketing management and business studies. She is having around 22+ years of total experience into academics. She has presented research papers in several national and international conferences and her total 16 research papers are published in various proceedings and journals. She has also published 5 chapters in edited books. She has participated in 21 workshops / seminars and FDPs.