Dr. Hema Patil has studied MBA from Bapuji MBA-Programme, Davangere and Ph.D. from Kuvempu University. She has 20 years of teaching experience. Currently she is working as an Associate Professor at Department of Management Studies, Visvesvaraya Technological University, Centre for Post Graduate Studies, Mysuru, Karnataka. She has authored and published many textbooks, papers in SCOPUS Indexed, peer reviewed national and international journals.  She owns five patents. She is also a lifetime member of ISTD and AIMS. Her areas of interest are Green Management, Marketing Management, Strategic Management, Research Methodology, Supply chain management, Consumer Behavior, Services Marketing, Brand Management and Rural Marketing.