Dr. M. Kethan is presently working as Assistant Professor, Department of MBA and IQAC Coordinator in Koshys institute of management studies, Bangalore. He Holds Doctoral Degree and MBA in the stream of Marketing from GITAM University. He is perusing ASMP - Program from IIM - Indore, Diploma in Marketing Management from Symbiosis University, and risk management. With a Teaching Experience of 7 years and Industry experience of one year. He has an extensive knowledge in the field of Marketing, insurance, consumer Behavior, Risk Analysis, Marketing Metrics. With good research publications in Scopus indexed Journals, never earning below an in a Management Stream throughout his academic career. Dr. Kethan guided many projects in Marketing and finance which are funded and published the same in UGC approved & Scopus, Elsevier Journals with a High Impact factor, conference presentations earning accolades for his insight and expertise.