Dr. S. Karthik M.Com, M.Phil, MBA, PhD, PGDCA, SET is an Associate Professor, Departmentof Commerce, Kalasalingam Academy of Research and Education (Deemed to be University), Sriviliputhur, Virudhunagr district. He has 15 years of experience in teaching and 9 years experience in Research. He produced one Ph.D and guiding 5 Ph.D scholars. He has cleared SET Exam. His areas of interest include Accounting, Marketing, Finance and Banking. He has published Book in Principles of Management and Marketing Management. He also published more than 40 articles in various National and International Journals including Scopus and UGC CARE. He has Participated and presented more than 50 in National and International Seminar & Conferences, FDP and workshop. He got two patents. He is also members in various professional bodies. He got Best teacher award, APJ Kalam award for Teaching excellence, Teaching competence Award, Life time achievement award.