Nasser Khalufi is the Senior Lecturer in the Department of Marketing & E-Commerce, CBA Jazan University. He is also working as Marketing Counselor at the Innovation and Entrepreneurship Centre. He is Post Graduated from Saint Xavier University, Chicago USA in Internet & Social Media Marketing. He has 7 years of teaching and industry experience. He has more than 20 papers in SCOPUS, ISI and Web of Science reviewed journals.