Dr. Kavitha Desalis an Associate Professor in the Department of Professional Studies, CHRIST (Deemed to be University), Bangalore: Sheobtained Ph.D in Commerce from Sri Venkateswara University, Tirupathi: She has more than 20 years of research. teaching and administrative experience and has published several reseach papers in journals of national and international repute. Having guided 7 Ph.D. students, she has also been associated with research and consultancy projects in the area of Commerce and Management. She has presented research papers at several International and National Conferences. She is on the boards of reputed academic institutions and has organised several national and international conferences and workshops.