Prof. C. Surendhranatha Reddy, MBA graduate with marketing specialisation from Madras University. Having 2 years industry experience with Heritage Foods Ltd. as Marketing Executive and currently working in Kristu Jayanti College, Autonomous, Bangalore for last 20 years as Associate Professor. Currently heading the Department of Management at undergraduate level.Published articles in reputed international journals recognised by UGC and presented papers in various national and international conferences. Attended various seminars on management concepts and management education organized by various organizations in the country.