Dr. Padmalini Singh is an Associate Professor of Marketing in RV Institute of Institute of Management, Bangalore. She has a global outlook in teaching fostered by working in Indian School of Business, Hyderabad with global ranking Professors and have also have enriching experience in academics by working in IIM-Ranch. Dr. Singh has received a Research Grants from DST (Department of Science & Technology), ICSSR (Indian Council for Social Science Research) and UBA (Unnat Bharat Abhiyan) for research projects. Grants received for organizing Workshops, seminars and National Conferences funded by SEBI-Multi Commodity Exchange-IPF Indian Council for World Altars and Indian Council for Social Science Research (ICSSR) are also to her credit. She is a seasoned researcher in the fields of Marketing with the publication & cases in 14 Scopus indexed (Q3 & 04) Journals & ABDC listed Journal She is reviewer of couple of Journals including scopus indexed Journal. She is invited as a Session Chair, Guest Speaker & Panelist to the conference symposium, invited talk series in many National & International events and Conference. She is a member of IQAC and coordinator of Teaching Learning Centre (TTC) in RV Institute of Management, Bangalore