Dr. Rizwana. M, a graduate in Applied Science (Information Technology) and a Post graduate in MBA (Marketing & HR )is currently working as Associate professor in Department of Management Studies and Research Centre, M. S. Ramaiah Institute of Technology, Bangalore. Dr.Rizwana obtained her Doctoral degree from Bharathiar University. Coimbatore Dr.Rizwana holds around 15 years of Teaching and Research Experience. Dr.Rizwana serves on the editorial board and also a reviewer for several academic research journals. She has delivered special talks on the topics like Research Methodology and Building Start-up Culture at various Institutions in Tamilnadu and Kamataka. To add to her credit Dr.Rizwana is a Life Member of Indian Academic Researchers' Association (IARA).