Dr. Rajini. G, MBA, Ph.D is Professor & Head / MBA (General), Director-MoUs, VELS Institute of Science, Technology and Advanced Studies, Chennai with more than two decades of academic and Industrial Experience. She is Principal Investigator (2020-23) for NSTMIS Project, Department of Science and Technology, Government of India and Certified Lean Six Sigma she is editorial board member of seven journals and authored 6 books titled as Strategic Human Resource Management; Metropolitan Women on-line shoppers experience; Human Resource Analytics-Key to Organizational Development; Purchase Experiences of Indian Women with Facial Cream brands: A Contemporary Research; Brands: Key to Purchase Decision; E-Recruitment: Research of Media and Portals, Published 60 papers indexed in Scopus, Elsevier, Springer Nature, Google scholar, Ebsco & by reputed publishers like Sage, Inderscience, IGI etc. She has two patents granted from Australia and one patent published in India. She has been chairperson in nine International Conferences. Feels proud in mentoring future managers and entrepreneurs for the emotional well-being of individuals and prosperity of the society.