Dr. Vineeth. K. M. born in Ernakulam (1984) secured Masters Degree in Commercefrom Mahatma Gandhi University, Kottayam (2006) and UGC NET in Commerce (2005). Having secured Masters Degree in Business Administration from Bharathiar University, Coimbatore (2014) and UGC NET in Management (2014), he has also secured Ph. D. in Commercefrom Mahatma Gandhi University, Kottayam (2015). At present he is a recognised research supervisor for Ph. D. under Mahatma Gandhi University, Kottayam and 4 scholars are pursuing research under his guidance. He has also produced 1 M. Phil. in Commerce under his guidance from Mahatma Gandhi University, Kottayam. His areas of interest are Finance and Marketing and presently handling major courses in Marketing and Corporate Laws. Apart from 22 Books (with ISBN) authored he has also edited 5 books (with ISBN). Having authored