Dr. Mathiyarasan M,B.E, MBA, NET, Ph.D, Currently working as Assistant Professor and Director-Entrepreneurship and Innovation Centre,Kristu Jayanti College(Autonomous),Bangalore,India.He is having more than 14+ years of vast academic experience. Author had received various academic awards and published 30+ research articles at various International and National peer reviewed journals. He has participated more than 70+ workshops,FDP,MDP and Seminars. His research Interest includes Marketing, Human Resource management,Logistics and supply chain management, Strategic Management.