Prof.(Dr.) Monica Sainy is a professor of Marketing at Amity Business School, Amity University, Chhattisgarh. Prior to this, she had worked with various reputed universities and institutes in Indore, She has been teaching marketing and general management subjects. She is also a registered supervisor for a Ph.D. at Devi Ahilya Vishwavidyalya, Indore, and Amity University, Chhattisgarh, Raipur. Three scholars have been awarded Ph.D. degrees under her supervision,and two scholars have submitted their theses under her guidance. She had also completed a minor research project in MPCOST on E-Learning: Issues, Challenges, and Implementation at Schools in M.P." and published four edited books entitled nnovation, Invention, and Industrialization: Emerging Issues (2017) and Diverse, Divergent, and Innovative Research: Contemporary Issues, published by Excel Books, New Delhi, and Digital Transformation for Sustainability: Opportunities and Challenges (2019)," published by Excellent Publishing House, New Delhi. Climate Change Management and Social Innovations for Sustainable Global Organization (2023) is published by the IGI Global book series. She has more than 50 publications to her credit in SCI and UGC CARE-listed journals, national and international journals with ISSNs with high impact factors, research papers in edited books with ISBN numbers, and conference proceedings at the national and international levels. She has conducted several research-based workshops, case-writing workshops, seminars, and conferences on various themes. She is also a reviewer for "Asian Journal of Business and Management" (AJBM), having an ISSN of 2321 - 2802 and was also nominated as Editor-in-Chief for "Innovare Journal of Business Management and Research".