Dr. M. S. Vijaya Rao working as Associate Professor in the Department of Management Studies and Research, Don Bosco Institute of Technology, (Affiliated to Visvesvaraya Technological University, Belgaum), Kumbalagodu, Bangalore-560074. He has more than 14 years of experience in teaching, Research and Administration in the academic field. He has published more than 10 Research Articles in National/International and Scopus Journals and presented research papers in more than 25 National/International Conferences/Seminars and has also organised National Conferences/ Workshops in the field of Management studies.