Dr. Seranmadevi R. a Doctorate in Management having 23 years of rich experience in both industry and Academia, presently working for CHRIST Deemed to be University, Bangalore, qualified in MBA., M.Com., MCA., M.Phil., Ph.D., and UGC-NET for Management and UGC-NET/JRF- Commerce, recognized with 3 remarkable patents, having the citation index of 176, H index of 7, and publication track of 14 Scopus Indexed journals, 2 WoS journals, 21 UGC Care listed, 3 edited volume Research Books and 12 international and 11 peer reviewed national journals, and granted the NPTEL Discipline Star Award, 2020, Believer Award, 2021, Enthusiast Award, 2021, and Marketing Domain Star Award, 2022 as a recognition of a continuous learning and upskilling the recent trends like Business Modelling, Business Analytics and AI, ML, BCT and IoT in Business. She had presented papers in 40 international and 33 national level seminars and booked many Best Paper awards, and trusted as a promising Resource person in different disciplines like exploring knowledge in Research framework, Statistical tools applications in Social Science Research, Digital Marketing. Emerging Technology Trends, etc attended 30 FDP to enrich knowledge and adjudicated four PhD Thesis for Bharathiyar University, Coimbatore. Extending the academic services as Board of Study member, Chairing the international conference, Editorial committee members of few journals, resource person for the DEP programme of Anna University for both MBA and MCA, and other regional universities. Serving the society by studying the basic and fundamentals issues connected in the environment and providing proper solutions.