Dr. Somanath Sahoois is a well-known scholar and media expert with extensive experience in mass communication. Dr.Sahoo presently holds the position of Associate Professor and Head of the School of Journalism and Mass Communication at AAFT University of Media and Arts in Raipur, Chhattisgarh, and possesses over 17 years of experience in his field. Dr.Sahoo, possessing a Ph.D. in Mass Communication and a UGC NET certificate, has significantly impacted both academia and the media sector. His distinguished academic history comprises 10 research publications and 7 book chapters, demonstrating his dedication to furthering knowledge in the discipline. In addition to his scholarly pursuits, Dr.Sahoo boasted a strong professional background, having held positions at various media institutions such as Doordarshan and ETV, and universities before taking on his current position. His areas of competence include television production, public relations, journalism, new media, and communication. Dr.SomanathSahoo's commitment to mass communication, along with his considerable expertise and scholarly accomplishments, renders him a significant value to both the academic and media sectors.