Dr. Sonal Sisodia is the Principal of the prestigious Daly College of Business Management (DCBM), Indore. A Sophia College alumnus, Dr. Sisodia is an MBA (Gold Medalist) and PhD in Management from Ajmer University. Her specialization is Marketing. She has over 23 years of experience in mentoring graduate and post-graduate students, engaging in quality research, conducting and handling MDPs and consultancy assignments. She is a research guide at DAVV, Indore, which is a state university. She is a PCM (Professional Certified Marketer) trainer of the American Management Association as well as a trainer for the Smart girl programme. She has prolific research experience and has won more than a dozen awards in research, including the Manu Bhai Shah Memorial Research Gold Medal at the Indian Commerce Association at Puducherry, Best Research award at ISTD Bhubaneshwar, Best PhD Thesis award, Best Research Paper at the 3rd annual Global leadership Summit at Amity Business School, Noida and Best-Case study Award by Emerald Publication. She has to her credit a hundred paper presentations and publications in National and International Journals, including Scopus. Her case studies have been awarded to International Platforms. She has been the keynote speaker, Resource person and External Examiner at several FDPs, Training Programmes and Institutions across the country. She also has Best Teacher awards accorded to her on several occasions.