I am Dr. Zafar Iqbal, and I am happy to share with you my knowledge and enthusiasm for retailing on Indian highways. Born and raised in a small village in Bihar, with graduation from Ranchi University in Jharkhand and post-graduation in New Delhi, I am now living permanently in New Delhi. Following the completion of my management degree, I entered the professional arena and worked for reputable retail organizations like Walmart and Aditya Birla. Through the course of my professional career and my appetite for knowledge, I became a Ph.D. holder in retailing, and I am still a student in pursuit of a master’s degree in psychology. With over 20 years of experience in retail and real estate, I am a seasoned professional. Currently, I am associated with Highway Amenities Developers Pvt. Ltd., where I handle leasing development and head marketing for wayside amenities across Indian highways under the esteemed brand name 'Cube Stop.' Beyond my academic and professional achievements, I am a multifaceted individual deeply committed to making a positive impact on society. I am the founder and president of the All India Retail Group (AIRG), a registered association of retail professionals working towards the overall development of the retail community in India. AIRG has emerged as one of India's leading professional networks, connecting retail professionals across the country and facilitating the exchange of industry knowledge and trends. I am also a writer and social thinker who actively contributes to societal development through various social initiatives under the banner of AIRG. I participate in various social initiatives and use my energy to positively impact the lives of people in need. Let's embark on this literary adventure together and explore the complexities of highway retailing in India. Welcome aboard!