book

THE ART OF RESEARCH IN HOSPITALITY

  • TypePrint
  • CategoryAcademic
  • Sub CategoryCase Studies
  • StreamSocial Sciences

This book is an effort to document the journey which could aptly be titled – A journey of Creative thinking to Tangible research outcomes; or, Thought to Action to Results – a study of success in Hospitality Research.

This book is an account of efforts to meet the challenges thrown out by all those who look down upon hospitality as a profession and a field of study. This book is an account of success breeding success in the publication-mad academia. This is our challenge to the sceptics – Produce the tangible results we have done and let your peers decide.

The journey started with only one aim – “How to motivate our hotel management students by showcasing their talent and at the same time build an argument that this field provides ample opportunity for research”. This led to six months of research and planning before the first World Record was made. The path for subsequent records was much better organized including documentation and data collection. Once we started reviewing the data, it struck us that there were aspects of the research, other than the culinary products, that needed to be shared with others. In addition, there were the sceptics who just couldn’t accept that research could be anything other than on paper. One respected colleague commented that we needed to ‘raise ourselves above potatoes and onions’. We willingly accepted the challenge and embarked on the path to edify such people. And, the results speak for themselves.

The book explains the creation of each of these records in detail – right from choosing the product to its documentation and presentation It is our fervent hope that the readers will be motivated enough to showcase their talents and achievements, and share it with others to propagate the journey towards excellence and the sense of pride in their achievements.

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Book Title THE ART OF RESEARCH IN HOSPITALITY
Author(s) Dr. Manoj SrivastavaDr. Gaurav Bhattacharya Dr. M.L. VADERA
ISBN 978-81-940490-4-3
Book Language ENGLISH
Published Date DECEMBER, 2020
Total Pages 138
Book Size 7x10 Standard
Paper Quality 75 GSM NORMAL PAPER
Book Edition FIRST EDITION

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