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MARKETING IN THE DIGITAL AGE STRATEGIES FOR BRANDING AND GROWTH

  • TypeEbook
  • CategoryAcademic
  • Sub CategoryText Book
  • StreamManagement

Welcome to the world of marketing in the digital age! As technology continues to advance at an unprecedented pace, it has revolutionized the way businesses connect with their customers and create meaningful brand experiences. In this book, "Marketing in the Digital Age: Strategies for Branding and Growth," we explore the dynamic intersection of brand strategy and technology to navigate the evolving landscape of marketing.

The digital age has ushered in a new era of possibilities and challenges for marketers. Traditional marketing methods have undergone significant transformations, making way for innovative approaches that leverage the power of digital platforms, data analytics, Internet of Things (IoT), and big data. To stay competitive and relevant, it is crucial for businesses to adapt and embrace these emerging trends.

This book is designed to be a comprehensive guide, equipping you with the knowledge and strategies needed to thrive in this digital ecosystem. We delve into the core concepts of brand strategy and marketing management, while weaving in the latest technological advancements that have reshaped the industry. Whether you are a seasoned marketing professional, an aspiring entrepreneur, or simply curious about the evolving marketing landscape, this book aims to provide valuable insights and actionable strategies.

Throughout the chapters, we explore a wide range of topics, including digital marketing fundamentals, consumer behavior in the digital age, data-driven decision making, the role of social media and content marketing, harnessing the potential of IoT, and the impact of big data on marketing strategy. Each chapter combines theory with practical examples and case studies, offering real-world applications that resonate with the challenges and opportunities faced by businesses today.

Marketing in the Digital Age is not just about understanding the latest tools and technologies. It's about developing a holistic approach that integrates brand strategy with the power of digital platforms, connecting with consumers on a deeper level, and driving sustainable growth. We believe that by embracing these strategies and adopting an agile mindset, businesses can navigate the complexities of the digital landscape and unlock new avenues for success.

As you embark on this journey through the pages of this book, we encourage you to think critically, challenge existing norms, and explore creative ways to apply the concepts to your own unique context. The digital age is continuously evolving, and this book serves as a starting point to equip you with the foundational knowledge and insights necessary to adapt, innovate, and thrive.

We hope that "Marketing in the Digital Age: Strategies for Branding and Growth" inspires you to embrace the transformative power of technology and empowers you to craft impactful brand strategies that drive growth in the digital era. Let's embark on this exciting adventure together!

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Book Title MARKETING IN THE DIGITAL AGE STRATEGIES FOR BRANDING AND GROWTH
Author(s) Pinaki Mandal (Ph.D)
eISBN 978-93-5747-704-8
Book Language ENGLISH
Published Date NOVEMBER, 2023
Total Pages 244
Book Edition MARKETING IN THE DIGITAL AGE STRATEGIES FOR BRANDING AND GROWTH

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