This book is basically a guide to all those who are marketing enthusiast or those who wish to understand the concept of Marketing and its related branches like Sales and Distribution Management, Product Management, Brand Management, Service Marketing, concepts like ROI with practical application in real time scenario, concepts of Strategic management and Supply Chain Management. How all these concepts are interrelated to each other and help the marketer in making correct and concise decision to grow in professional life. I wrote this book by inculcating all my knowledge and experience of corporate world, so that the reader get maximum benefit in one go. This is the only reason I named this book as “A Bird’s Eye View on Marketing Management”.

While writing this book I also keep this thing in my mind that while reading this book reader must not feel monotonous that’s why I included figures, charts and diagrams to make the things more convenient to understand.