In the rapidly evolving landscape of global commerce, understanding contemporary business dynamics is crucial for both aspiring graduates and seasoned faculty members. "Commerce Chronicles: A Compilation of Contemporary Case Studies and Research Papers in Business Dynamics" emerges as a vital resource designed to bridge the gap between academic learning and real-world business applications. This compendium represents the concerted efforts of the Department of Commerce at Chandigarh School of Business, CGC, Jhanjeri, Mohali, under our innovative Project-Based Learning (PBL) initiative. It is tailored not only to enhance the educational journey of our commerce graduates but also to advance faculty research and development.

Our mission with this book is twofold. Firstly, it aims to provide students with practical insights and hands-on experience through meticulously curated case studies that reflect current business challenges and strategies. These case studies are instrumental in fostering critical thinking, problem-solving skills, and a deep understanding of the complexities inherent in modern commerce. By engaging with these real-world scenarios, students can better appreciate the theoretical concepts learned in classrooms and apply them effectively in their future careers.

Secondly, this compilation serves as a cornerstone for faculty development, supporting research endeavours that are essential for academic growth and professional advancement. The research papers included herein represent cutting-edge studies conducted by our distinguished faculty members. These papers delve into various aspects of business dynamics, offering innovative perspectives and solutions that contribute significantly to the body of knowledge in commerce and business studies.

The collaborative spirit that has driven the creation of this book is a testament to our commitment to excellence in education and research. We have drawn on the expertise and insights of our faculty, the enthusiasm and fresh perspectives of our students, and the invaluable support from industry partners. This synergy has resulted in a rich, diverse, and comprehensive resource that we believe will be of immense value to our readers.

As you delve into the pages of "Commerce Chronicles," we hope you find it not only informative and insightful but also inspiring. May it serve as a catalyst for your academic and professional growth, and may it ignite a lifelong passion for learning and discovery in the ever-changing world of commerce.