As we began, the idea of writing a book on highway retailing came to mind because I was exploring secondary data available on highway retailing during my dissertation, but I could hardly find anything, so I decided to fill in this gap by giving gifts to those who are making their careers in highway retail, to aspiring entrepreneurs exploring business on highways, or to researchers diving into data on highway retail.

Therefore, in the following page, I will discuss the dynamic scene of the highway retailing sector in India, which is very close to my heart and of great importance. I am grateful to those who provided stories and shared their experiences in the form of success and failure, which brought the following pages of this book to life.

This passion for understanding how transport affects business grew out of my initial exploration of colorful roadside marked along the wide Indian roads. These experiences sparked a craving, which has instigated my desire to discover more about the essence of highway retail.

The highways running through this varied landscape have been the main avenue of my professional growth. As I have a background in highway retailing, this work is a summary of my life’s events, observations, and an honest desire to disclose the not frequently mentioned events taking place at the border area between transport and trade.

I urge you to read on with your personal opinions and memories. Your personal perspectives and contributions will add a lot to the wider debate on the shifting Indian highway retail context.