Dealing with Management concepts and their application in one book all at the same time is more exciting and challenging to the writer as well as reader, as it provides a new dimensions to one understands of the management world.We sincerely hope that our first edition of Management Principles and Applications will meet expectation of student community.  The language of the book is simple and the coverage of various units is exhaustive with examples. We have made serious attempts to provide the students a deep understanding of management concepts with real time business and corporate examples. The acknowledgements are also due to Dr.C.Shobha Rani, MSc, PhD., Mrs. M Sharmila Begum, M.Tech, (Ph.D) & Sireesha K R, MSC, MBA, APSET. Without whose support and sacrifice, this book would not have been completed by the deadline. Finally, the acknowledgement is due to the almighty who has blessed us with the knowledge required for writing this book.