The term financial services can be defined as “activities, benefits, and satisfactions, connected with the sale of money that offers to users and customers financial related value. Within the financial services industry the main sectors are banks, financial institutions, and non-banking financial companies. The financial system enables lenders and borrowers to exchange funds. India has a financial system that is controlled by independent regulators in the sector of insurance, banking, Capital Markets, and various services sectors. Thus, a financial system can be said to play a significant role in the economic growth of a country by mobilizing the surplus funds and utilizing them effectively for productive purposes. This book provides an intended to discuss “Potential Challenges in Financial Markets & Services” like Financial Institutions, Financial Markets, Financial Instruments/Assets/securities and Financial Services, etc. The edited book would prove to be a boon to academicians, researchers, executives, professionals, business leaders and many others who are facing competition with the rapid development in worldwide industry scenario. The scope of book will be a forum for new ideas, concepts and discussions of the challenges of the Financial Markets & Services and would also be Endeavour to examine the different dimensions of the successful business.