This book has been especially written for second semester M.Com students of Bangalore University. We are very happy that our first edition of Business Marketing is received well in the hands of the readers. The language of the book is simple and the coverage of various units is exhaustive with examples. This is an attempt to provide the students with thorough understanding of management concepts.

We equally welcome criticism, feedback and suggestions for improvement of this book from the readers and the authorities in the various subjects.

The acknowledgements are also due to Mrs. M. Sharmila Begum, M.Tech, (Ph.D) & Dr. C. Shobha Rani, MSc, PhD. Without whose support and sacrifice, this book would not have been completed by the deadline.

We are grateful to Dr. Sara Kunnath, Prof. Sandhya.S and Dr. P. Sudarkodi of Koshys Institute of Management & Studies, Bangalore for their continuous support.

We also thank to Rev. Fr. Dr. Augustine George, principal of Kristu Jayanti College (Autonomous), Bangalore for his support and motivation.