It is with great pleasure that we bring forward a book on Marketing and Services Management.

The book has been written strictly in accordance with the basic concepts related with Marketing and Services Management.

The book contains 5 units taking up different aspects of Marketing and Services Management such as Introduction to Marketing, Functions of Marketing, Recent trends in Marketing, Marketing Environment, Market Segmentation, Consumer Behavior, Marketing mix-Product, Pricing, Physical Distribution, Promotion, Introduction to Services Management, Service Processes, Service Sector Management.

The book is a modest attempt to help young students to understand this fascinating subject in a systematic manner with lucid exposition of its different facets but in a simple language. The approach has been to enable the students to express their ideas logically. Constructive and healthy suggestions for improvement of the book will be greatly acknowledged.

We are thankful to Iterative International Publishers for doing the wonderful job of bringing out this book in a record time.